Not For Profit World .com - helping non-profits raise funding and awareness.

Home

Fundraising

Fundraising Overview

Annual Appeals

Direct Mail Efforts

Grant Writing

Major Donors

Planned Giving

Special Events

Ways To Increase Donations

Donation Tips

Why send thank you letters to donors?

Why do people respond to fundraising appeals?

Questions donors ask when getting direct mail

Why $25 Gifts Are Important

Management

Marketing and  Public Relations

Board Resources

Starting A Nonprofit

Volunteers

Links & Discounts

Printing Companies

Full Color Printing

Remittance Envelopes

Offering Envelopes

Donation Receipts

 

____________________

 

Printing And Design Online

Links & Resources


Why should you send thank you letters to donors?

 

Focus group research constantly turns up comments like the following:

"I sent them some money but I never even got a thank-you"

"The thing that burns me up is getting a thank-you about two months after I send a check - after they've already asked for more money."

Why? Because so many charities do not send thank you gifts to acknowledge donors and their contributions.

The average response time for a donor to receive a thank-you - if they do at all - is FIVE TO SEVEN WEEKS. This is not an acceptable way to thank those that keep your organization running - no matter how small the contribution.

Charities that cut costs by refraining from mailing thank-you letters - or by sending preprinted postcards that are not personalized - are missing the boat. It's not simply enough to send a thank-you, it must be sent quickly and it must be personalized.

Here is a list of why you need to send thank-you letters.

  • It reassures donors that it was a good idea to send a contribution.

  • It welcomes them to your "family"

  • It lets them know that they have joined with other supporters and it has an impact on your work.

  • It gives them a reason to continue to support your organization.

Here is a sample thank you letter.

Many direct mail pros argue that a thank-you is the best time to solicit another contribution. If you're sending the thank-you for a membership gift or giving club, a small flyer about all the levels of giving could encourage a donor to upgrade to a different level based on the incentives they would receive.

At the very least your Planned / Deferred Giving materials should be included so that the donor is aware of other ways to give.

Visit our sponsor site to get letterhead pricing




 
 

 

 

support@notforprofitworld.com

This website has been provided as a courtesy by Not For Profit World.com, which assumes no liability for the opinions expressed here and makes no guarantees for the companies, fundraising tips, or resources offered through the website. We strive to refer reputable companies that promote fair practices. No portion of this website may be reproduced or copied in any manner without prior written consent.

2017 Not For Profit World, All rights reserved.